E-NEWS DIRECT

National Instruments (NI)
National Instruments had decided to run a series of Seminars around Australia for their LabVIEW 7 Express product and wanted to invite their clients to pre-register in order to gauge the likely attendance figures.

National Instruments divided their lists into individual states and E-NEWS DIRECT designed the initial invitation, emailing it to each list.

Using our E-Invitation System, National Instruments could log on to their RSVP database and view the registrations in real-time as they were lodged.

2 weeks out from each seminar, E-NEWS DIRECT sent each list a reminder. For those who had registered, a reminder to attend and for those who had not responded, a reminder to register.

Results
The response rate was well above all expectations. National Instruments were impressed with the results we were able to achieve on their behalf - almost 10% of all contacted recipients pre-registered while the percentage of 'no-shows' from pre-registrations was lower than 0.5%.

In comparison to previous efforts using plain text emails and manual collation of all registrations, National Instruments reported a considerable improvement in both the total response and the ease of managing the incoming registration data. No data entry was required which freed up labour resources to carry on with other aspects of the preparation.

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TESTIMONIAL
National Instruments

"E-NEWS DIRECT were fantastic. Flexible, customer-focused, results-oriented and professional.

We requested an end-to-end, e-mail marketing campaign to assist in the promotion of our LabVIEW7 Express launch in Oceania.

E-NEWS DIRECT delivered a hugely successful campaign and we would gladly recommend them to anyone."

National Instruments

	National Instruments