| About E-Newsletters | Explore the Benefits | Examples of Work | Contact Us | 

Fact : The cost of acquiring a new client is significantly higher than maintaining an old one. 

Yet many businesses will blindly and inconsistently pour thousands of dollars into ‘trade journal and magazine advertising campaigns' that have no metrics (way of measuring results), only to wonder why the results were not as they’d anticipated. The considered diagnosis: “Advertising doesn’t work for us.” We disagree. 

Let us assist your business to improve its customer image and build sales with a well conceived and informative E-Newsletter campaign. 

All you need to provide is your content and email list – we’ll take care of the design layout, list management and distribution for you. A couple of days later, you’ll have a report of how the issue performed.

What you can expect from E-NEWS DIRECT:

• A complete 12 month, issue-by-issue, strategic plan outlining all agreed content, mutual responsibilities and publishing deadlines

• A custom designed template for your E-Newsletter that reflects your corporate image, logos, colours, and font styles

• Reminder emails sent a few days prior to content deadlines to ensure the regularity of your publication is maintained

• 'Opt-in' facility to be implemented onto your website so customers can join your mailing list online.

• An archive page with links to all previous issues of your E-Newsletter

• A Spam compliant 'Forward to a Friend Feature' to assist in increasing new subscriptions

Reporting on :

• Number of E-Newsletters were successfully distributed

• Number of readers clicked through to your website (if available)

• Bounced email addresses

• Number of additional copies were forwarded to colleagues

• New subscriptions and unsubscriptions

| About E-Newsletters | Explore the Benefits | Examples of Work | Contact Us |