E-NEWS DIRECT

Maxton Fox
Maxton Fox is one of Sydney’s leading commercial interior furniture and fit-out companies with relationships with many of Sydney’s leading architectural and design firms. E-NEWS DIRECT has been designing and sending Maxton Fox's E-Newsletter 'Design Notes' for over 2 years.

'Design Notes' combines interesting industry information by highlighting a Designer every month with smart articles that are compelling to the reader. It also features one new product in each issue, covering the visual and design advantages in detail.

E-NEWS DIRECT designed the template for 'Design Notes' and manages its distribution. Maxton Fox contributes the content and images to be published each month, which is then assembled by E-NEWS DIRECT for approval prior to distribution.

Results
Since its first distribution, 'Design Notes' has found its place within the design fraternity as a reliable and interesting source of information on both emerging and established designers and architects. The subscriber base has steadily grown with each issue as more people find out about its useful and informative content.

Because of its relatively low cost, Maxton Fox has been able to send 'Design Notes' frequently for over 2 years. This has assisted in creating more frequent awareness of the Maxton Fox brand and its featured products. The campaign has been most rewarding for both partners.

Other Examples

	Maxton Fox
	Starlight Children's Foundation

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TESTIMONIAL
Maxton Fox

With pleasure, I write this testimonial.

Having our E-Newsletter, "Design Notes", designed and distributed by E-NEWS DIRECT has given us a simple yet highly effective tool to keep clients and others in the Commercial Interiors industry abreast of our latest news and developments. It is just brilliant!

With a client base as geographically diverse as ours, dealing with clients and partners both in Australia and overseas, the E-Newsletter has proven to be a great success. Our readers have a keen eye for design, so choosing the right agency with strong design capabilities was important for us.

The layout and design of the pages produced for Design Notes are consistently appealing, and with the experienced advice of E-NEWS DIRECT, it always improves with each issue.

Our international suppliers always like to see their brands and products getting a mention in Design Notes and sometimes it even gets a little competitive! We frequently get positive comments from them when they've been featured.

I look forward to the long term continuation of, what already is a highly successful partnership between Maxton Fox and E-NEWS DIRECT.

Wei-Hoe Kim
Design & Planning
Maxton Fox