Frontline
Office Furniture
This E-Promotion was designed with a two-fold purpose in mind. It was created and run as a print ad in the Sydney Morning Herald’s ‘Good Weekend’ supplement, with essentially the same creative being recycled as an E-Promotion that was emailed to Frontline's pre-qualified email list.
The message it conveyed focused on the 'easy to install' aspect of Frontline's furniture and to generate immediate sales on the specified packaged products.
Results
For the duration of the campaign, Frontline was pleased with the noticeable response to the email campaign in particular. Frontline has consigned E-NEWS DIRECT to develop and run a series of similar
E-Promotions through the remainder of 2005-06.
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