What you need to know
about the Australian SPAM Act 2003
The SPAM Act passed in December 2003 requires all Australian businesses to have consent from their contact lists before sending them promotional email or
SMS. Penalties for non compliance range from $220,000 for a first offence up to $1.1 million for re-occurring offences.
If you’d like to know more about Australian
Federal Privacy Legislation and, in particular, the
recent Spam Act, here are a couple of websites and
PDFs you may wish to visit.
Privacy
Commission
AGIMO
Website
 Spam
Act 2003 - A Practical Guide for Business
Spam
- Final Report
The three key steps you should follow are:
1. Consent:
Only send commercial electronic messages with the addressee’s
consent - either express or inferred consent.
2. Identify:
Include clear and accurate information about the person or
business that is responsible for sending the commercial
electronic message.
3. Unsubscribe:
Ensure that a functional unsubscribe facility is included in all
your commercial electronic messages. Deal with unsubscribe
requests promptly.
Don't Be Caught Out!
As experienced email marketing specialists,
E-NEWS DIRECT have established systems within our
products that enable you to be compliant, including
automatic handling of unsubscriptions, the must-have
'do not email' list and compliant viral marketing
tools.
If you are unsure that your Company is 100%
compliant with the SPAM Act legislation, E-NEWS DIRECT
can assist with an E-Survey created for just this
reason. Spam Compliance E-Survey
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