TESTIMONIAL
Reed
Exhibitions
For National Manufacturing Week
2003, rather than conduct our
traditional paper-based 'exit survey,'
we ran an 'online survey' to visitors
of the event through E-NEWS DIRECT.
We have found that this method of
research offered us greater value, in
terms of cost, number of responses and
the speed of responses. (20% within 48
hours)
The increase in numbers was up from
400 responses with paper-based surveys
to 1095 through E-NEWS DIRECT's email
solution with all information collated
in real-time.
E-NEWS DIRECT delivered us an
excellent survey through understanding
the intricacies of our needs.
Linda Dunkin
Group Marketing Manager
Reed Exhibitions
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